Why this matters
Behavioral science is the most useful mental content almost nobody retains. The concepts usually live in dry books, meaning they vanish right when you need them in a chaotic meeting. Cognitive Cards turns these invisible psychological traps into tangible decks you actually want to handle. One concept per card, written sharply, with a clear action step to use in the moment. Learning by shuffling.
What exists now
One growing deck, with 3 others in planning mode:
- Cognitive Bias Cards tackle the hidden mental shortcuts that subconsciously influence the choices of founders, managers, and business leaders. They expose concepts like confirmation bias and the planning fallacy, providing actionable antidotes to catch these errors before they impact your work.
- Cognitive Fallacy Cards (In Planning) act as a spotter’s guide for the bad arguments and flawed logic commonly encountered in meetings, debates, and everyday life. By translating abstract logical errors into recognizable patterns, this deck helps you actively recognize and safely dismantle bad reasoning in real time.
- Cognitive Wellness Cards (In Planning) translate abstract psychological distortions like catastrophizing or all-or-nothing thinking into recognizable thought patterns. Designed for high-functioning professionals, this deck serves as a mental fitness manual to help you identify and actively shift anxiety-inducing thoughts.
- Cognitive Decision Cards (In Planning) turn abstract mental models and debiasing research into actionable, step-by-step protocols. This deck serves as a tactical operating system for leaders, providing runnable checklists to help navigate high-stakes decisions under uncertainty.
Card faces and backs are designed, a product website is in the works, and print preparation is underway.
What I’m looking for
Mostly eyes and honest reactions right now: would you buy this for yourself, or as a gift? For a desk, a classroom, or a therapy practice? That answer shapes everything about how it launches.
Open questions
- One deck first or the trilogy as a set?
- Print-on-demand vs. a proper print run: quality against capital risk
- Where does this sell: own site, Etsy, or bookstores/museum shops?